The client’s existing platform for video interviews used an outdated invitation system that redirected candidates to a generic login page, limiting personalization and making it harder for HR teams to tailor the recruitment process to specific job openings and companies. The project was an improvement of an existing platform to enhance customization and user engagement

We developed a landing page builder based on GrapesJS allowing HR specialists to create custom landing pages for each job opening without developer involvement. These landing pages replaced the old login page and became part of the candidate journey. We integrated React components with complex logic into the candidate module to support flexible visualization and interaction. Existing invitation links were redirected to the new landing pages with full backward compatibility

The implementation of the GrapesJS landing page builder significantly enhanced the recruitment platform’s flexibility and personalization capabilities. HR teams gained the ability to create customized job vacancy pages without developer support, streamlining campaign launches and reducing time to market by approximately 20%. Personalized candidate journeys increased engagement rates, improving completion and satisfaction metrics. The seamless redirection of existing invitation links ensured zero downtime during migration, maintaining uninterrupted recruitment operations